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Adrian
Biffen
Systems Administrator
AeroHOST Web systems
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How To Build An Effective Website - Optimize Your Search Engine Presence
Introduction
Many
clients come to us for website hosting at AeroHOST Web
Systems expecting to do business on the Internet by simply
putting up a home page on one of our hosting servers, with the
expectation that a simple strategy of 'Internet presence' is all that is
required to start making money on the 'net.
It is true that the Internet is probably the most inexpensive and
powerful marketing system available. We call it the 'great equalizer'
because, with a very small investment, your own site can look just as
professional as any large corporation. Just think of it as your own
private TV broadcasting channel …
Note:
Make money with an excellent affiliate program. Google Adsense and Adwords are not necessarily the best way to make money on
the net. The payout per click has dropped dramatically, and all their
strategies are designed to get you to pay more money for Adwords
campaigns. There are better affiliate programs that pay much higher, and
the Evolution Chair is an excellent way to generate an income online.
Millions of people experience severe back pain from sitting in front of
computers all day.
We highly recommend the Evolution Chair '2 tier ' affiliate program.
This product has been an instant hit, and the market has only just
opened up. So, get in on the ground floor and make money promoting this
product. You can also sign up your sub-affiliates and make money from
their sales too. Back Pain Relief Affiliate Program - More
Info Here ...
However, we often have to explain that site construction is really only
the beginning of successful marketing on the Internet. Once you have a
website, the very real job of attracting visitors to your site begins.
Unless you have a top ranking position in the major search engines, your
site will be doomed to obscurity amongst the millions of other sites out
there. If someone searches for 'chrome widgets' and your site is listed
in the 84th position, it's unlikely that a potential visitor will ever
see your home page. The business of increasing your page rankings is
referred to as SEO (Search Engine Optimization).
A Key revenue generating strategy for your website are the Google
AdSense and AdWords affiliate advertising
systems.
In this article we'll show you examples of the techniques we
used with
one of our most successful websites: HDTV
Home Theater (opens in a new window).
Google has a new system that makes it possible, for the first time in the history of the world, to deposit
five bucks, write a couple of ads, and instantly get access to over 100 million people - in less than
10 minutes. It's called Google AdWords and it's hot. In fact it may be the first and best thing to do to get traffic to
your site. If you're interested in an alternative PPC
system to Google, be sure you check out Chitika
and ClickBank.
You can generate significant additional income from your website
(some people make thousands every month) by learning how to use
both programs effectively. If you don't want to spend much money
while you dabble and learn the ropes, you can cap your daily
budget at, say $10, so there's really no significant risk.
I've
tested Google AdSense - it really works. To learn more about
AdSense, read my Google AdSense / AdWords
article.
Here's a recap of the products we recommend you add to your toolkit
(all of which we use that
easily pay for themselves):
 | Keyword Elite
- The Keyword Elite program will very quickly find those
critical product
areas and keywords that can generate a lot of cash. This is one of those
fabled KILLER
APPS, we use it all the time. You can download it
here and get
started immediately. If you only spend some money on one thing, this should be
it!
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 | XSite Pro™
- new in 2005, Paul Smithson & Intellimon Ltd created XSite Pro™,
an affordable, very easy to use premium web site design and management tool that is a truly comprehensive alternative to authoring programs such as Microsoft FrontPage™ and Macromedia's Dream Weaver™. XSitePro combines and automates all web management features such as
page layout, web design with
keyword and search engine optimization, navigation menu structures, Google AdSense ads, affiliate links, site maps, pop-up generators, audio recording, testimonials, page redirects, custom code libraries, site maps (including the new Google XML format that Google loves to use), robot spidering control, backup management, server uploading/publishing and many other
functions ... download and get more
info
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The remainder of this article discusses the fundamentals of optimizing
web page design to rank high in the search engines, particularly Google.
However it only addresses the 'on site'
aspect of search engine positioning, and there is an equally (or more)
important aspect referred to as 'off site' optimization.
Off-site optimization refers to the process of having other websites
link to yours, and Google (and other engines) place a huge emphasis on
this link popularity
when it comes to ranking your site on or near page one of search results
for a particular keyword or phrase. Before you go any further, I
would highly recommend Brad Callen's excellent program, SEO
Elite.
Brad has created a powerful software tool called SEO
Elite that makes the task of setting up 'backlinks' as effortless as possible.
Here's a
short summary of what you'll be able to do:
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Find the best keywords for your site.
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Find where your site is ranked for your keywords.
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Analyze backlinks in Google, Yahoo, AlltheWeb, MSN,
AltaVista and find out what your competitors are doing.
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Verify that your link partners still link back to you.
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Find which pages of your site are indexed in the main engines (Google, MSN, Yahoo, AlltheWeb and
AltaVista).
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Analyze allinanchor, allintitle or allintext.
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by AeroHOST - Products & Services Tested & Recommended. |
Blogging
to the Bank
Use
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XSitePro
is an automated turn-key website authoring program. Rapidly build multi-page websites that are search
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MORE INFO
CBmall
Run
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Join
Chitika Affiliate Ads
Chitika
is one of the highest paying PPC ad placement programs
AdWords Dominator
In
2005, Google announced that AdWords publishers could access all their data using
a new API. AdWords Dominator is the result - track all your
campaigns and get analytics for maximum results
The Definitive Guide To AdWords
Perry
Marshall has written the best Google AdWords and search engine
marketing guide
DynaTracker
Can't figure out which page is making money? Which PPC ad campaign is the most effective? Get the best value in
affiliate program tracking - Windows or Unix
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